There are number of ways for someone to promote themselves in today’s world, and one way they can do this is through having their own blog. This will also make it easier for other people to get a deeper understanding of what they have to offer.
If someone doesn’t have their own blog, they can still connect with others; however, it could be said that they won’t be doing as much as they could be doing. When someone has a blog, it can also make it easier for people to find them.
The reason for this is that when they write about something and share it on a blog, other people can find it on a search engine. One way of looking at it would be to say that it can open them up to people who might not have found them otherwise.
This can be somewhere where someone can talk about their own coaching business, and they can also share their own views and insights. But as long as it relates to their business, it will be another way for people to connect to them.
The Next Step
However, even though someone may want to start a blog, they might not know where to start. And it could be said that this is normal; especially as there is so much information available in today’s world.
Having more of something can seem better than having less; but at the same time, it can just create confusion. This can then strop someone from being able to make a decision, and this can then lead to inaction, or what is often described as ‘procrastination’.
What I Did
With that in mind, what I can do is share my experience with you and this may make it easier for you to create your own blog. In the beginning, I only had a website, and while I did think about having a blog, I had no idea what to write about.
For one thing, I hadn’t really written anything before and while I read other peoples work, I wasn’t sure if I was capable of writing anything. And even I did, I wasn’t sure if anyone would actually read it.
Starting a Blog
However, when I wrote my first article, I ended up putting it on the site I already had. The site I was using was called weebly, and this is a website creator that is relatively easy to use.
I created a new page and uploaded the first article that I had written, and I then shared this with a few friends. At this time, I was aware that there were a number of ways that I could start a blog, and one site that I was also aware of was WordPress.
As so many people I knew had used it and it seemed to be a popular site among other people, I was tempted to use it. But as I already had a site that I was using, I thought it would be a good idea to stick with what I had.
I knew how to use the site I was using and if I was to use another, I would have to start all over again. So my advice would be for someone to go with what works for them.
As I said above, in the beginning I only shared what I had written with friends on social media and through email, and then as time passed, I shared my articles on different article sites. Through doing this, it allowed me to share my articles with people who would be looking for what I had to offer.
And as time went by, people started to find my work through using search engines. It also occurred to me that I should create a group on social media to share what I write, as this would be somewhere where people could stay up to date.
After having written articles for a few years, I came to see that it would be a good idea for me to collect email addresses. Through doing this, it would give me another way to keep people up to date with what I was doing.
This was something I did by giving people the option to sign up to my newsletter at the end of each article and on the side of the blog. And not only can I share what I have written with them, I can also keep them informed about the rest of my work.
But if someone doesn’t want to write a blog, they can also create short videos instead. This is something I have thought about, but I would prefer to write at this time and to create videos where I talk about other things.
Therefore, it is not a case of doing one thing or other; as it is possible to do both things. I would say the main thing is that you take the first step and create a blog, and as you move forward, you will pick up what you need along the way.
And if you need help, don’t be afraid to ask someone who is doing what you want to be doing. There is a strong chance that they will be only too happy to help, but if they don’t, simply ask someone else.
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Oliver JR Cooper
Oliver JR Cooper
Author of 26 books, Transformational Writer, Teacher & Consultant.
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That which is contained within these articles is based on my own empirical understanding and is true for me at the time they were written. However, as I continue to grow, what I perceive as the truth will inevitably change and as a result of this - parts of these articles may not reflect my current outlook.