Brands: Can Early Deprivation Cause Someone To Worship A Brand?

For many, many years, someone may have spent a fair amount of their money on certain or several clothes brands. Assuming that it is one brand, this is then going to be a brand that they greatly value.

Therefore, the money that they have spent over the years will be seen as an investment. So, not only can these items make them look good but they might have also allowed them to receive a fair amount of positive feedback.

Two Stages

Before they buy something, they can be filled with excitement and a strong desire, and, once they have bought it, they can feel good and deeply satisfied. After this, their inner world can gradually settle down and they can focus on other things.

For a little while, what they have brought may enter their mind from time to time, along with a variety of positive feelings. Before long, though, they might experience the urge to buy something else.

A Big Difference

If they were to take a break and didn’t buy any more items for a while, what they might soon find is that their mood soon starts to change. They could end up feeling irritable and frustrated.

However, it may go deeper than this as they could feel down and even depressed. As a result, it won’t matter if they don’t actually need to buy any more clothes as their wellbeing will suffer.

Another Scenario

This might not be the only thing that causes them to feel this way as not wearing branded items could have a similar effect. Based on how they feel, it could be as if they are wearing something that is dirty.

What this will illustrate is that the branded items that they wear have a lot of power over them when it comes to how they feel and see themselves. Due to this, it won’t be a surprise that they have spent so much money on them and suffer when they don’t buy more.

An Illusion

When it comes to a branded item of clothing, irrespective of what brand it is, it will still be an item of clothing. But, the reason why they won’t see it as just another item of clothing is a consequence of at least two things.

First, how this brand is presented, and, second, how they perceive the branded item. What these two factors and perhaps others will do is cause them to see it as something that has inherent value.

The Power of Perception

With this in mind, thanks to what they believe about a certain brand, buying and then wearing an item that has been made by this brand gives them permission to experience positive feelings and see themselves in a positive light. The downside, not to mention how much they will have to pay, is that they will be dependent on this brand.

Without the all-clear from this brand, via them wearing their items of clothing and perhaps continually buying the latest ones, they will feel bad about and have a negative view of themselves. Moreover, if they didn’t see this brand as having any value, wearing items made by this brand wouldn’t have an impact on their well being.

A Defence

At this point, they could wonder why they need to wear something that they have been conditioned to believe has inherent value to feel and see themselves differently. If they were in a different position, they might like the look of certain items that this brand creates but they wouldn’t need to wear these items.

What is likely to have played a part in why they are dependent on an external source to feel good about themselves are their developmental years. This may have been a stage of their life when they were deprived of the love that they needed.

Back In Time

Both their mother and father might have been emotionally unavailable and unable to truly be there for them. If so, a number of their developmental needs would have rarely if ever been met and they would have had to adapt to their mother and/or father’s needs.

This would have involved them playing a role and losing themselves in the process. A number of their developmental needs and the pain of not having these needs met would have ended up being repressed.

Developmentally Stunted

This would have stopped them from developing a felt sense of worth, lovability and enoughness. If they had an inner sense of wholeness, they wouldn’t need to rely on external items to experience a sense of wholeness.

At an emotional level, they won’t have moved on from this stage of their life. Instead, they will be emotionally empty and a big part of them will be looking for the love that they missed out on.

Another Angle

A branded item will then just be a piece of clothing, but, at a deeper level, it will represent a parental figure. Unlike, their parent or parents who were out of their reach, a branded item will be in their reach.

Yet, as this item will only be a representation of what they needed and now want, the impact that it has on them will be temporary. What these items will do is allow them to endlessly struggle for something that they didn’t receive and will never receive.

Awareness

If someone can relate to this and they are ready to change their life, they may need to reach out for external support. This is something that can be provided with the assistance of a therapist or healer.

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Oliver JR Cooper
http://www.oliverjrcooper.co.uk