Celebrity Endorsement: Can A Celebrity Ruin Their Career By Endorsing A Presidential Candidate?

When someone has achieved a certain level of fame, there are a number of things that they can do. On one hand, they could use it to increase their income; with their being a number of ways that this can be done.

A Good Idea

In addition to what this will do to their bank balance, there will also be effect that is has on their brand. One could stay on the same path, or they could end up branching out into other areas.

There could then come a point in time when they will be famous for other reasons. For example, they could start out by singing or playing sport, and end up going into acting or presenting.

Giving Back

At the same time, they may decide to look into what they can do to help others, and there are going to be number of things that they can do. They may end up giving a certain amount of money to charity, or they could donate something instead.

And while this may only happen from time to time, it could also be something that will take place on a regular basis. One is then going to be using their position to make a positive difference in the world.

Both

Alternatively, they could feel the need to go to the next step and to make a difference in other people’s lives. Their focus is then not just going to be on their own lives, it will also be directed outwards.

This doesn’t mean that other people will also realise what has taken place though, as they might prefer to keep it to themselves. If they were to keep it to themselves, they are still going to make a difference, but it might not have an effect on how they are generally perceived by others.

A Bigger impact

Yet, if they were to let other people know about what is taking place, this is unlikely to be the case. Their image could then slightly improve, or it could have a massive effect on how they are perceived by the general public.

At the same time, they could say that they are not going it to improve their image; they are simply doing it to help others. There is also the chance the first approach wouldn’t have a positive effect on everyone, as some people could believe that they are only helping others to look good.

Word of Mouth

Ultimately, what matters is that they are doing what they can to make a difference in other peoples lives. And even if they were to keep it to themselves, it could end up coming out due to what other people say.

Other people are then going to find out about what they have done, but it won’t be because they have told them. It could be said that it will be better for other people to find out indirectly than it would be for them to find out directly.

Another Option

It is not always going to be necessary for them to give money, and this is down to the fact that they could use their status to make a difference. For one thing, they could appear at a charity event.

Another thing they could do is to give exposure to what someone else is doing to assist others. It is not going to be hard for them to do this if they are on social media; they can just share their page on their wall, for instance.

Politics

It doesn’t have to stop there though, as they could speak up when an election is about to take place. When this happens, they could end up telling other people who they should vote for.

During the election, they could share pictures of themselves with a presidential candidate, and this could show that they are being paid to support them. Or, they could be on the side lines, so to speak, and support them from a distance.

An Important Role

Based on what they know about each candidate, they could believe that the one they are going to vote for is the best one. Through having this understanding, it is going to be vital for them to inform other people.
 
And as there are going to plenty of people who admire them, they are naturally going to have a lot of influence. Therefore, there are going to be people who will vote for whoever they suggest; it won’t matter what they stand for.

A Different Outcome

The trouble is that not everyone who admires them is going to respond in this way, and this is not much of a surprise. But if they are famous musician, for instance, and people are only drawn to them because they like their music, this is to be expected

For example, if a famous sports star became a vegetarian, they probably wouldn’t expect all their fans to do the same thing even though they enjoy watching them play. At the end of the day, there is not going to be no reason for their fans to vote for the same person as them, no matter how much they appreciate their music.

The Downside

But while some people could simply ignore their suggestion, they could also begin to see them differently. Some of these people could believe that they haven’t got a clue what they are talking about, and they might even see them as being condescending.

If a celebrity was to criticise the people who are voting for someone else, this could do a lot of damage. Even so, they could say that they don’t care what people think of them, and that they are entitled to share their views.
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Conclusion

That would be one way of looking at it; it is not as if they are children after all. Yet, if it wasn’t for these people they wouldn’t be where they are, and this is why it is important for them to think about what consequences may arise before they share their views on something. 

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Oliver JR Cooper
http://www.oliverjrcooper.co.uk